Wednesday, February 3, 2010

Denny's Free Grand Slam Breakfast Hype or Hope?

With over 306 million grand slam possibilities of being given away we have to examine the Denny's story. A restaurant chain that has come from humble beginnings blue collar work and made an affordable eatery open 24 hours a day.

So like last year Denny's restaurants will be giving away free breakfast to anybody who enters their doors between 6 am and 2 pm the day after the super bowl as will be seen by one of their 3 big game commercials (NFL owns the rights to the name Super Bowl and is trying to say the "Big Game" is trademarked as well but thats another blog rant).

Does this venture help or hurt the great hope of reviving the classic 3 in the morning I can't find a waffle house story? Well the majority of eaters earn less than a measley $45,000.00 a year and thats about what I make from you clicking on my advertisements, go ahead click on it please. Also many of those individuals are believed to be struggling coming from current Denny's CEO and so he would also give anybody free breakfast on their birthday this year. So what happens if your birthday is the day after the super bowl? Do you get two free grand slams?

Apparently the answer is yes because they did it last year and had the best day ever because all of those people brought somebody else who either bought a coffee or another meal and gave Denny back that recognition he had been craving. Also to be able to do it twice in one year (2009) and to do it again for 3 very expensive (over a million a piece) commercials plus giving away free food means that there is hype and hope in the breakfast world.


we buy property said...

This is an excellent and effective marketing move by Denny's...even though they give breakfast for is still good for their business because they made people aware that their business exists and brought brand awareness to their customers.